• Serengeti Lager originated in 1996.



• In the year 2002 the present management took over the reins of the brewery and based on market research developed a new brand portfolio.



• Serengeti Lager was then relaunched as Premium Serengeti Lager in the year 2002.



• The name Serengeti is internationally recognized due to the famous Serengeti National Park and is truly Tanzanian.

• It is made from the finest quality malt and hops sourced from best locations from Europe, yeast and water. It is a 100% malt lager with no added sugar with a alcohol content of 4.8% on v/v basis.

• It is mild beer for those people who like to get along with friends and family to have good time.

• Friendship, fun and relaxation.

• Premium Serengeti Lager is 100% malt, refreshingly crisp tasting beer which makes Good times last longer.

• It is 100% malt lager.



• It has no added sugar.
• It has a refreshingly crisp taste.
• 4.8% alcohol content.

PSL is available in two pack sizes:

• 500 ml amber coloured returnable bottles supplied in plastic crates of 25 bottles each.



• 330 ml amber coloured sophisticated embossed non returnable bottles supplied in cartons of 20 bottles each.

Weight Data:

500 ml packing:

• Average weight of a plastic crate of 25 bottles is 24kgs.



• Standard pallet of 1.19 mts x 0.8 mt can accomodate 30 crates with a stacking of 5 crates.

330 ml packing:

• Average weight of a carton of 20 bottles is 11.8 kgs.



• Standard pallet of 1.19 mts x 0.8 mt can accomodate 25 cartons with a stacking of 5 cartons.